1 Mission: Kuncai is dedicated to perfecting the combination of technology and nature, building a new ecology of environmental health
Colors come from nature, and it is impossible for human beings to create colors that do not exist in nature; what we can do is to take the colors inherent in nature and recreate them through science and technology.
Kuncai is engaged in the refining of color, for the inherent color of nature, relying on technology to make it a perfect combination with nature and a better display.
The birth of pearlescent pigments is a glittering pigment revolution! With less pollution, lower cost and better performance compared to other pigments, they have gradually begun to replace other materials. Due to their unique optical characteristics and metallic glitter effect, which is in line with the trend of consumer upgrading, pearlescent pigments have accounted for more than 10% of the total pigment market.
Kuncai Technology always adheres to the concept of environmental protection and health in the entire production and application process of pearlescent pigments.
We use scientific and technological means to display the inherent colors of nature; we use environmentally friendly and healthy methods to provide our customers with products; we take natural mica and ilmenite as raw materials for production; we use intelligent and environmentally friendly new production equipment to implement clean, environmentally friendly, energy-saving and safe production; through technological research and development, we have replaced natural mica by man-made mica with very few heavy metal properties, so that our products can meet the demand of food grade.
2 Vision: Kuncai strives to be a leading enterprise in the world
-Kuncai leads the development of the pearlescent industry with the continuous innovation ability of the whole industrial chain!
-In the future, Kuncai will become a leading enterprise of the industry in terms of business behavior, supply chain management, efficient service, innovation leadership, distribution system and social responsibility.
Commercial Activity
Our meticulous and discovery-driven business model delivers diverse and high-quality products to people to make their lives more colorful. We want to share our business success with our customers. Safety, environmental protection, health, regulations, and social responsibility are our business principles; excellent quality is the basic condition for us to fulfill our responsibility to our users; and continuing to maintain a high level of investment in innovation and research and development is the basis for us to maintain long-term cooperation with our partners.
Supply Chain Management
Adhere to perfection and continuous improvement, and inherit the excellent supply chain management spirit of excellent enterprises and users;
Insist on evaluation, contract, self-inspection, external inspection, social and government supervision, transparency and openness, and sharing with society and users;
Establish a professional team responsible for the sustainable development control of all suppliers, especially the principle of zero tolerance of legal labour, to jointly maintain the social responsibility shared by multiple social users.
Innovation Leadership
"Success with humility, advocating good losses, giving up bad victories, and eliminating mediocre successes" is the R&D principle of Kuncai. Kuncai Technology R&D center is equipped with industry advanced equipment and instruments for R&D, testing and analysis, and has comprehensive R&D capabilities such as standardized quality control system, global sharing system and outreach office. The center has a strong professional team with many PhDs and masters as the person in charge of each project and the leader of the subject group, and implements incentive mechanisms such as project responsibility system and cooperation system.
"Innovation is the cornerstone of development, responsibility is the soul of progress"
Kuncai has always insisted on self-innovation, which has been fruitful over the years, and has applied for dozens of domestic and foreign patents, many of which are self-developed, and developed more than a dozen series of new products. Kuncai has demonstrated its leading position in the industry in terms of technology, engineering and process innovation, and its product technology, product standard and product series are among the best, and it has achieved excellent results in strategic research and development, tactical research to technology expansion, which has provided a solid guarantee for the innovative development, transformation and upgrading of the enterprise.
Global Distribution System
Kuncai Technology has a number of distribution agencies and distribution units around the world, and has established a globalized network market system of online and offline marketing and sales to ensure timely arrival of goods around the world and implementation of global network scheduling and precise distribution to save storage turnover costs for users. "Going out, going in, going up" is the globalization market strategy of Kuncai.
kuncai has successfully entered the top ten suppliers in the global coatings industry.
kuncai has entered the top ten of the global cosmetics industry; the main supplier of the global plastics and masterbatch industry; the main supplier of pearlescent pigments in the global seed industry, etc.. Its production and sales volume ranked the leading position in Asia, and it has established strategic partnerships with many of the world's top 500 companies, realizing the sharing of global resources.
Global Distribution System
Firmly establish the brand strategy of "brand as sail, user as rudder". Market Center takes Kuncai globalization as the goal to run, implements real-time sharing of brand, resources, technology and information, and carries out the management propositions of localization of talents, centralization of management, globalization of market, personalization of customers, sharing of cases, localization of culture, localization of laws and regulations, targeting of tasks, and contractualization of responsibilities, which is deeply supported by the global staffs and affirmed by the users. We have created a record of ten consecutive years of zero complaints on our services.
Social Responsibility
Kuncai always follows the path of sustainable development, focuses on green, healthy and technological research and development, and is committed to developing products that can improve the quality of people's lives.
-Production is becoming cleaner and more efficient through advanced technologies that produce renewable resources and minimize the consumption of energy and other natural resources;
-Kuncai will continue to strengthen its own environmental protection concepts and promote the concept of sustainable development to all employees, customers and suppliers;
-Each employee is Kuncai's greatest asset and resource, and also the foundation for Kuncai's development;
-Kuncai cares about each employee's life and work, providing them with a safe and comfortable working environment while paying attention to their health. To build an employee care system, improve employee satisfaction, and create good career development prospects for employees;
-Kuncai Technology has been focusing on the control of the upstream supply chain, adopting a zero-tolerance attitude towards possible child labor in the supply chain system, and regards the use of child labor as a serious crime, and resolutely does not allow child labor to occur in any part of Kuncai's production process. As a responsible global enterprise, Kuncai Technology has joined hands with the International Organization for the Protection of Children's Rights to eliminate child labor in the company's raw material supply chain.
3 Corporate Core Values
Success with humility: Every day is a new beginning, every day has a new plan. Kuncai will not stop here, no matter how much we have achieved, the past is history. Kuncai will carry on the past and lead the future, constantly seeking new breakthroughs in research and development to build the core competitiveness of the entire industrial chain of continuous innovation.
Be effective and practical：Pragmatism and efficiency, to do everything must be down-to-earth that may achieve a career, to do the industry is the need for this conscientious style. In all aspects of business management, constantly optimize the process and organizational structure, improve efficiency, to ensure that the enterprise can quickly adapt to changes in the environment, and enhance the competitiveness.
Accountability to innovation：Create value and profit; take responsibility, perform tasks and deliver results. Every employee is responsible for their own behavior, work with a sense of mission, focus on performance-oriented, for the enterprise to create sustainable growth in profit and value.
Be insightful and excellent：We must cultivate ourselves diligently, practice diligently, make strict demands on ourselves, meet professional standards, focus on the timeliness of our work, respond positively to customers' needs and opinions, provide timely feedback, and deal with them promptly. Each employee has his own pursuit of excellence, brings his own advantages, abilities and all the resources that can be used to the extreme, and constantly improves himself and strives for perfection.
4 Kuncai's Strategic, become the world Kuncai
Kuncai Technology is located in Fuqing City, Fujian Province, with 3 overseas subsidiaries, namely Kuncai Europe, Kuncai America, Kuncai India, and more than 200 distributors at home and abroad. The company's strategic is to become the world Kuncai, with pearlescent pigments, titanium dioxide, iron oxide as the main products, to provide better quality products and services to global strategic partners.
5 Strategic Objectives
"A milestone of ten billion in revenue, a journey of hundred billion in market value"", this is the five-year planning strategic goal of Kuncai. Kuncai Technology will focus on the "Grow the business, expand the industry, strengthen the enterprise" strategic development of the general objective, and relay on pearlescent pigments, titanium dioxide, iron oxide for the "Troika" to pull the development of the enterprise. The market value of Kuncai Technology once exceeded 10 billion miles, and the strategic goal is the journey of 100 billion.
6 Value Proposition, we bring color to the world
Colors come from nature, and it is impossible for human beings to create colors that do not exist in nature; what we can do is to take the colors inherent in nature and recreate them through science and technology.The birth of pearlescent pigments is a glittering pigment revolution! With less pollution, lower cost and better performance compared to other pigments, they have gradually begun to replace other materials. Kuncai is engaged in the refining of color, for the inherent color of nature, relying on technology to make it a perfect combination with nature and a better display. Kuncai, we bring color to the world.